Master franchise partner Burman Hospitality to invest $100 million in the medium term
India has emerged as the fastest growing market for Taco Bell as the brand’s 100th store is set to open by the end of August in the country. Burman Hospitality, the master franchise partner of Taco Bell in India, plans to invest $100 million to take the total count of restaurants to 600 over the next few years. The brand’s footprint in the country is being scaled up aggressively with addition of one new restaurant every 3-4 days.
Ankush Tuli, Managing Director, Taco Bell APAC, told BusinessLine, “We had opened our 50th store as recently as October and now we are all set to open the 100th store in Delhi by the end of August. We are on track to open 600 restaurants in India in the medium term. The brand’s footprint is being scaled up aggressively with the addition of one new restaurant every 80 hours. India is now amongst our largest markets outside of the US and is also the fastest growing market for Taco Bell International.”
