Taco Bell, the Mexican-inspired restaurant brand, has announced the launch of its new Best Of Bell menu, which offers Taco Bell’s signature menu items at ‘surprising prices’. The menu is a new value-offering being introduced by the brand in India, with which it aims to ‘Break Food Monotony’ by democratising Mexican cuisine and offering value to its consumers.
Conceptualised by BBH India, the campaign film revolves around an auction that takes a bizarre turn of events. The brand has launched the #BestofBell campaign on social media. Watch it here: https://youtu.be/4nfpKN7mnMs
Gaurav Burman, director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India said, “Consumers in India are known for being experimentative, especially Taco Bell fans. We are delighted to introduce the ‘Best of Bell’ menu, which gives consumers the opportunity to try an array of Taco Bell favourites at unbelievably affordable prices. As Taco Bell continues to grow in India, we are committed to bringing new disruptive innovations to the Indian food market.”
Russell Barrett, chief creative officer and chief executive officer, PWW-BBH India added, “We needed to land the unbelievable value that the #BestofBell carries and we needed to do it with the Taco Bell wink. It was quite a challenge to make this film happen with the current constraints, but a brilliant team led by Nivedita Agashe in creative and Chetan Mane in account management, along with the director Siva made it possible.”